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Stages of Digital Marketing Campaign L. Lyubimova

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  Introduction   In today's fast-moving digital world, successful marketing goes far beyond simply promoting products. It is about creating genuine and lasting experiences. In this blog, I will explore the four essential stages of a digital marketing campaign — Analysis, Development, Implementation, and Control — through the example of Rituals Cosmetics, a brand that stands for mindfulness, self-care, and affordable luxury. Using practical tools and strategies, the #MyDailyRituals campaign shows how Rituals engages its audience while staying true to its values. Each stage demonstrates the planning, creativity, and smart decisions that helped bring the campaign to life. Stage 1: Analysis — Understanding the Starting Point Every successful digital campaign starts with understanding where you are. For Rituals Cosmetics, a brand built around turning daily routines into meaningful moments, this meant a close look at both internal strengths and market conditions. We began with a det...
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Your Playlist Is Your Identity: The True Gothic of the 70s

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How it began? When people hear the word goth, many immediately picture the 2000s aesthetic: dramatic eyeliner, black corsets, and mall-bought fishnets. But the roots of gothic culture run much deeper — all the way back to the late 1970s, when a new wave emerged from the ashes of punk. This was the birth of gothic rock — moody, introspective, and sonically rich. In this picture, you can see Robert Smith, the frontman of the most famous gothic band " The Cure" , and Siouxsie Sioux, the most well-known woman in gothic rock and the singer of " Siouxsie and the Banshees" . From Post-Punk to Gothic As the punk movement began to fade, artists started exploring more atmospheric and emotional soundscapes. Post-punk became the perfect ground for what would later be known as goth. It wasn’t just about rebellion — it was about reflection, depth, and mood. This shift gave rise to bands who focused less on political rage and more on existential dread, romantic darkness, and the b...
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